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isPartOf:"Gabler Research / Interaktives Marketing"
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim"
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Consumer behaviour
5
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5
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Gabler Research / Interaktives Marketing
Journal of business research : JBR
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
SpringerLink / Bücher
29
Journal of retailing and consumer services
22
The international review of retail, distribution and consumer research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of production economics
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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essentials
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Developing successful global strategies for marketing luxury brands
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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ECONIS (ZBW)
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1
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
2
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
3
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
4
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
5
Cross-Selling : eine empirische Betrachtung der Einflussfaktoren und Erfolgsmessung
Böhler, Sina
-
2019
-
[1. Auflage] 2019
Persistent link: https://www.econbiz.de/10011965694
Saved in:
6
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
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