Designing a seamless shopping journey through omnichannel retailer integration
Helen Cocco, Nathalie T. M. Demoulin
| Year of publication: |
2022
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|---|---|
| Authors: | Cocco, Helen ; Demoulin, Nathalie T. M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 461-475
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| Subject: | Basket size | Customer engagement | Omnichannel | Retailer integration | Retailer switching | Seamless shopping journey | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365744