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isPartOf:"Gabler Research / Interaktives Marketing"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Journal of business research : JBR"
~subject:"Retail trade"
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Retail trade
Multichannel strategy
6
Multikanalvertrieb
6
Beziehungsmarketing
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Relationship marketing
5
Consumer behaviour
4
Distribution channel
4
Konsumentenverhalten
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Vertriebsweg
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Einzelhandel
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Online retailing
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Channel integration
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Consumer experience
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Customer analysis
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Customer behavior
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Customer engagement
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Deutschland
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Dienstleistungsqualität
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Digitalisierung
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Food retailing
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Germany
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Acquila-Natale, Emiliano
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Cocco, Helen
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Cuesta-Valiño, Pedro
1
Demoulin, Nathalie T. M.
1
García-Henche, Blanca
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Gutiérrez-Rodríguez, Pablo
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Iglesias-Pradas, Santiago
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Gabler Research / Interaktives Marketing
Global marketing strategies for the promotion of luxury goods
Journal of business research : JBR
Journal of retailing and consumer services
16
SpringerLink / Bücher
10
International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of production economics
5
The international review of retail, distribution and consumer research
5
Research
4
European journal of operational research : EJOR
3
International journal of electronic commerce : IJEC
3
Journal of operations management
3
Journal of retailing
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Interaktives Marketing
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of strategic marketing
2
Marktorientiertes Management
2
Reihe: Kundenorientierte Unternehmensführung
2
A Research Agenda for Service Marketing
1
Administrative Sciences : open access journal
1
Advances in business and management forecasting
1
Advances in logistics, operations, and management science (ALOMS) book series
1
Arbeitspapier
1
Asia Pacific journal of marketing and logistics
1
Ausgewählte Studien des ECC-Handel
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
Decision
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
Essentials
1
European journal of international management : EJIM
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Foundations and trends in marketing : FTMKT
1
Gaber Edition Wissenschaft
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbook of research on retailer-consumer relationship development
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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HandelsMonitor
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ECONIS (ZBW)
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
2
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
3
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
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