//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gender, culture, and consumer behavior"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Marketing intelligence & planning"
~subject:"Filmwirtschaft"
~subject:"Movie"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kinofilm"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Filmwirtschaft
Movie
Film
4
Film industry
3
Consumer behaviour
2
Kino
2
Konsumentenverhalten
2
Movie theatre
2
Social Web
2
Social web
2
Advertising effects
1
Box office
1
Cinema
1
Digital era
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Filmmaker
1
India
1
Indien
1
Internet
1
Internet marketing
1
Moviegoer
1
New normal
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Product Placement
1
Product information
1
Product placement
1
Produktinformation
1
Stakeholder
1
Theater
1
Theatre
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
cinematic movies
1
eWoM
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Barn, Sukhbinder
1
Boh, Wai Fong
1
Date, Hema
1
Donthu, Naveen
1
Goh, Kim Huat
1
Huang, Jianxiong
1
Kumar, Satish
1
Lim, Weng Marc
1
Patil, Vijaya
1
more ...
less ...
Published in...
All
Gender, culture, and consumer behavior
Journal of management information systems : JMIS
Marketing intelligence & planning
Journal of cultural economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Applied economics letters
3
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
The journal of media economics
3
Applied economics
2
Australasian marketing journal
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia Pacific business review
1
Cogent business & management
1
Energy economics
1
Eurasian business review
1
European journal of marketing : EJM
1
Expert journal of marketing
1
IMA journal of management mathematics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business and systems research : IJBSR
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of process management and benchmarking : IJPMB
1
International journal of social sciences : IJoSS
1
International journal of the economics of business
1
Journal for global business advancement : JGBA
1
Journal of applied economics
1
Journal of behavioral and experimental economics
1
Journal of economic insight : (formerly the journal of economics (MVEA))
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
Saved in:
2
A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong
;
Boh, Wai Fong
;
Goh, Kim Huat
- In:
Journal of management information systems : JMIS
34
(
2017
)
4
,
pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
Saved in:
3
Product placement in Bollywood movies
Barn, Sukhbinder
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 976-980
Persistent link: https://www.econbiz.de/10009526311
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->