Product placement in Bollywood movies
Sukhbinder Barn
| Year of publication: |
2009
|
|---|---|
| Authors: | Barn, Sukhbinder |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 27.2009, 7, p. 976-980
|
| Subject: | Product Placement | Product placement | Filmwirtschaft | Film industry | Werbewirkung | Advertising effects | Film | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526311