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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"The service industries journal"
~subject:"Bekleidungswirtschaft"
~subject:"China"
~subject:"Loyalty program"
~type_genre:"Aufsatz in Zeitschrift"
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Loyalty program
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customer loyalty
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Pang, Jing
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Hamburger Schriften zur Marketingforschung
The service industries journal
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Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
2
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
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