Effect of e-referral incentive programs on referrer loyalty on social platforms
Xiaorong Fu and Jing Pang
| Year of publication: |
2022
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|---|---|
| Authors: | Fu, Xiaorong ; Pang, Jing |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 15/16, p. 1234-1255
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| Subject: | audience size | customer loyalty | E-referral incentive programs | reward scheme | reward size | Beziehungsmarketing | Relationship marketing | Anreiz | Incentives | Leistungsanreiz | Performance incentive | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2018.1505872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466628