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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Best practices in international marketing"
~subject:"Advertising effects"
~subject:"Advertising industry"
~subject:"Datenschutz"
~subject:"E-commerce"
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Fastoso, Fernando
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Gould, Stephen J.
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Grein, Andreas F.
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Griffith, David A.
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Ryans, John K.
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Samiee, Saeed
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Handbook of research in international marketing
Best practices in international marketing
International journal of advertising : the quarterly review of marketing communications
11
International marketing review
6
Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
5
International journal of advertising : the review of marketing communications
4
Journal of global marketing
4
Journal of promotion management : JPM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of euromarketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Discussion paper / World Institute for Development Economics Research
2
ERIM report series research in management
2
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
2
International journal of internet marketing and advertising : IJIMA
2
Journal of engineering and technology management : JET-M
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American business review
1
Asian dimensions of services marketing
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business and Economic Research : BER
1
Contemporary economics
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Contemporary research in e-marketing ; 2
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Discussion papers / CEPR
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EUI working paper / RSC
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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European journal of international management : EJIM
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European research studies
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
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Global Management : mit 8 Tabellen
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International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
2
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
3
Roles and consequences of electronic commerce in global marketing
Samiee, Saeed
- In:
Handbook of research in international marketing
,
(pp. 336-357)
.
2003
Persistent link: https://www.econbiz.de/10001803944
Saved in:
4
Privacy protection and global marketing: balancing consumer and corporate interests
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 358-376)
.
2003
Persistent link: https://www.econbiz.de/10001803960
Saved in:
5
Agency perceptions and practices on global IMC
Gould, Stephen J.
;
Lerman, Dawn B.
;
Grein, Andreas F.
- In:
Best practices in international marketing
,
(pp. 267-288)
.
2002
Persistent link: https://www.econbiz.de/10001680915
Saved in:
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