International advertising research: standardization/ adaptation and the future
Year of publication: |
2003
|
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Authors: | Ryans, John K. ; Griffith, David A. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 294-309
|
Subject: | Internationales Marketing | International marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Marktforschung | Market research |
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