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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Douglas, Susan P."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Internationales Marketing
Konsumentenverhalten
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Douglas, Susan P.
Diehl, Sandra
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Mueller, Barbara
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Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
International marketing ; Vol. 1
3
Journal of international marketing
3
Journal of business research : JBR
2
Best practices in international marketing
1
Effects of globalization on the firm
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research on international advertising
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
Japan and the world economy : international journal of theory and policy
1
McGraw-Hill series in marketing
1
Prentice-Hall international Editions
1
Prentice-Hall international Series in management
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Sage handbook of advertising
1
The past, present and future of international business & management
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The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
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