The limits of global branding : the emerging market challenge
Susan P. Douglas and C. Samuel Craig
| Year of publication: |
2011
|
|---|---|
| Authors: | Douglas, Susan P. ; Craig, C. S. |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 3-19
|
| Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009385044