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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"House, Robert J."
~subject:"Forschung"
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Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
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Insights from Project GLOBE : extending global advertising research through a contemporary framework
House, Robert J.
;
Quigley, Narda R.
;
Sully De Luque, Mary F.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 111-139
Persistent link: https://www.econbiz.de/10003944663
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