Insights from Project GLOBE : extending global advertising research through a contemporary framework
Robert J. House; Narda R. Quigley; Mary Sully de Luque
| Year of publication: |
2010
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|---|---|
| Authors: | House, Robert J. ; Quigley, Narda R. ; Sully De Luque, Mary F. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 1, p. 111-139
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| Subject: | Internationales Marketing | International marketing | Forschung | Research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944663