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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Forschung"
~subject:"Standardisierung"
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Forschung
Standardisierung
International marketing
44
Internationales Marketing
44
Advertising effects
12
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9
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Cavusgil, S. Tamer
1
Chan, Terri H.
1
Costley, Carolyn
1
Diehl, Sandra
1
Fastoso, Fernando
1
Griffith, David A.
1
House, Robert J.
1
Hung, Kineta
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Koslow, Scott
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Mueller, Barbara
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Quigley, Narda R.
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Terlutter, Ralf
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Tse, Caleb H.
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Xu, Shichun
1
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Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
International marketing review
4
Journal of international marketing
4
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
International marketing ; Vol. V
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Effects of globalization on the firm
2
International business review : the official journal of the European International Business Academy
2
International marketing ; Vol. 2
2
mir-Edition
2
Advances in services innovations
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied Marketing Science /Angewandte Marketingforschung
1
Applied economic perspectives and policy
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Best practices in international marketing
1
Business strategies for economies in transition : book of readings on CEE countries
1
ERIM report series research in management
1
European journal of international management : EJIM
1
European retail research
1
Gabler Edition Wissenschaft
1
Gabler research / applied marketing science/Angewandte Marketingforschung
1
Gospodarka narodowa : the Polish journal of economics
1
Grundlagen Export und Internationalisierung
1
Hague-zagreb essays
1
Handbook of research on international advertising
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Indian journal of economics & business : IJEB
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International advertising and communication : current insights and empirical findings
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of commerce and management
1
International journal of electronic business
1
International journal of management reviews : IJMR
1
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ECONIS (ZBW)
7
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date (oldest first)
1
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
4
The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
5
Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
Saved in:
6
Insights from Project GLOBE : extending global advertising research through a contemporary framework
House, Robert J.
;
Quigley, Narda R.
;
Sully De Luque, Mary F.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 111-139
Persistent link: https://www.econbiz.de/10003944663
Saved in:
7
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
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