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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Internationaler Vertrieb"
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Multinationales Unternehmen
International marketing
158
Internationales Marketing
158
Consumer behaviour
30
Konsumentenverhalten
30
Welt
27
World
27
USA
23
United States
23
Brand management
18
Globalisierung
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Globalization
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Cultural identity
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Kulturelle Identität
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China
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Akhter, Humayun
1
Bianchi, Constanza
1
Castro Aristizabal, Geovanny
1
Chen, Yi-min
1
Dawson, Leslie M.
1
Erramilli, M. Krishna
1
Escandon-Barbosa, Diana
1
Ewing, Michael
1
Hill, John S.
1
Homer, Pamela Miles
1
Hurtado-Ayala, Andrea
1
Keegan, Warren J.
1
Khodakarami, Farnoosh
1
Kumar, Virender
1
Lee, Yeunjae
1
Liu, Yu
1
Lusch, Robert F.
1
Matanda, Tandadzo
1
Paulich, Brianna JeeWon
1
Petersen, J. Andrew
1
Qiu, Tianjiao
1
Ramirez-Urraya, Agustín
1
Spyropoulou, Stavroula
1
Still, Richard R.
1
Tao, Weiting
1
Tsai, Wanhsiu Sunny
1
Wu, Jie
1
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Handbook of research in international marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International marketing review
23
Journal of international marketing
18
International business review : the official journal of the European International Business Academy
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Europäische Hochschulschriften / 5
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
International journal of emerging markets
5
Journal of international consumer marketing
5
Journal of world business : JWB
5
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of international management
4
SpringerLink / Bücher
4
Anxieties and management responses in international business
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Effects of globalization on the firm
3
Gabler Edition Wissenschaft
3
International marketing ; Vol. V
3
Journal of business research : JBR
3
Journal of euromarketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
The journal of business & industrial marketing
3
Working paper series
3
mir-Edition
3
Administrative Sciences : open access journal
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Asia Pacific journal of marketing and logistics
2
Critical perspectives on international business
2
DUV / Wirtschaftswissenschaft
2
Enterprise & society : the international journal of business history
2
Entrepreneurial business and economics review : EBER
2
European journal of international management : EJIM
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
3
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
4
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
5
Marketing capabilities, institutional development, and the performance of emerging market firms : a multinational study
Wu, Jie
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009732717
Saved in:
6
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
Saved in:
7
The growth and international expansion of an emerging market retailer in Latin America
Bianchi, Constanza
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009378504
Saved in:
8
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
Saved in:
9
Regionalization of multinationals: implications for research in international marketing
Erramilli, M. Krishna
- In:
Handbook of research in international marketing
,
(pp. 81-96)
.
2003
Persistent link: https://www.econbiz.de/10001803759
Saved in:
10
Political risk and the evolution of the control of foreign business : equity, earnings and the marketing mix
Akhter, Humayun
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 109-128
Persistent link: https://www.econbiz.de/10001086741
Saved in:
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