Marketing capabilities, institutional development, and the performance of emerging market firms : a multinational study
Jie Wu
| Year of publication: |
2013
|
|---|---|
| Authors: | Wu, Jie |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 36-45
|
| Subject: | marketing capabilities | performance | institutions | economic growth | legislative systems | individualism | emerging markets | Schwellenländer | Emerging economies | Unternehmenserfolg | Firm performance | Institutionelle Infrastruktur | Institutional infrastructure | Wirtschaftswachstum | Economic growth | Multinationales Unternehmen | Transnational corporation | China | Internationales Marketing | International marketing | Institutionenökonomik | Institutional economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732717