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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Journal of global marketing"
~person:"Ar, Aybeniz Akdeniz"
~person:"Westjohn, Stanford A."
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International marketing
3
Internationales Marketing
3
Rules of origin
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1
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Confidence
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Ar, Aybeniz Akdeniz
Westjohn, Stanford A.
Manrai, Ajay K.
11
Aashish, Kumar
2
Blankson, Charles
2
Erramilli, M. Krishna
2
Griffith, David A.
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Hornikx, Jos
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Kara, Ali
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Magnusson, Peter
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Okoroafo, Sam C.
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Samiee, Saeed
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Handbook of research in international marketing
Journal of global marketing
Journal of international marketing
5
International marketing review
2
Entrepreneurship in international marketing
1
Journal of euromarketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
3
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Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
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2
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
3
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
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