Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Aybeniz Akdeniz Ar; Ali Kara
| Year of publication: |
2012
|
|---|---|
| Authors: | Ar, Aybeniz Akdeniz ; Kara, Ali |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 3, p. 161-179
|
| Subject: | Internationale Arbeitsteilung | International division of labour | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Auslandsinvestition | Foreign investment | Chinesisch | Chinese | Vertrauen | Confidence | Ursprungsregeln | Rules of origin | Türkei | Turkey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715343