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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenimage"
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Search: subject_exact:"Suchmaschinenmarketing"
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Markenimage
Internet marketing
163
Online-Marketing
163
Consumer behaviour
98
Konsumentenverhalten
98
Social Web
74
Social web
74
Advertising effects
66
Werbewirkung
66
Advertising
55
Werbung
54
Viral marketing
33
Virales Marketing
33
Brand management
30
Markenführung
30
Online retailing
29
Online-Handel
29
social media
25
Brand image
23
Beziehungsmarketing
15
E-commerce
15
Electronic Commerce
15
Relationship marketing
15
Marketing management
13
Marketingmanagement
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online advertising
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advertising
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Markenartikel
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Auction theory
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Auktionstheorie
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Rita, Paulo
2
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Ahmad, Alaeddin Mohammad Khalaf
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Handbook of research on effective advertising strategies in the social media age
Journal of marketing communications
Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
46
The journal of product & brand management
29
Journal of retailing and consumer services
25
International journal of internet marketing and advertising : IJIMA
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
The journal of brand management : an international journal
17
Tourism management : research, policies, practice
13
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing intelligence & planning
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
Asia Pacific journal of marketing and logistics
7
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
International journal of technology marketing : IJTMkt
5
Young consumers : insight and ideas for responsible marketers
5
Business horizons
4
Global business review
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
International journal of market research
4
International journal of sports marketing & sponsorship
4
Journal of fashion marketing and management
4
Journal of marketing analytics : JMA
4
Journal of marketing for higher education
4
Journal of marketing theory and practice : JMTP
4
Psychology & marketing
4
European Sport management quarterly : ESMQ
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
Journal of Indian business research
3
Journal of consumer behaviour
3
Journal of consumer marketing
3
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ECONIS (ZBW)
23
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1
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
7
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
8
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
9
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
10
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
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