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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~accessRights:"restricted"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Suchmaschinenmarketing"
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Internet marketing
81
Online-Marketing
81
Consumer behaviour
39
Konsumentenverhalten
39
Social Web
31
Social web
31
Advertising
26
Werbung
26
Advertising effects
24
Werbewirkung
24
Online retailing
18
Online-Handel
18
E-commerce
11
Electronic Commerce
11
Viral marketing
11
Virales Marketing
11
online advertising
10
Brand management
9
Markenführung
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social media
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Auction theory
8
Auktionstheorie
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Brand image
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Markenimage
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Internet
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Preismanagement
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Pricing strategy
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Search engine
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Suchmaschine
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Theorie
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Digital platform
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Digitale Plattform
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advertising
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Beziehungsmarketing
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Facebook
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Relationship marketing
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pricing
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81
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Balseiro, Santiago R.
3
Arli, Denni
2
Bapna, Ravi
2
Burtch, Gordon
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Lambrecht, Anja
2
Ofek, Elie
2
Shin, Jiwoong
2
Tucker, Catherine
2
Zhang, Heng
2
Adena, Maja
1
Agarwal, Ritu
1
Ahn, Hoyoung
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Ahn, Jungsun
1
Alaei, Saeed
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Alhabash, Saleem
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An, Soontae
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Angelini, Antonella
1
Asadpour, Arash
1
Athey, Susan
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Babar, Yash
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
Basu, Amit
1
Bateni, MohammadHossein
1
Bernal, Jorge
1
Besbes, Omar
1
Bhaskaran, Sreekumar
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Bhat, Savita
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Bhawalkar, Kshipra
1
Bimpikis, Kostas
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Bortree, Denise Sevick
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Calin, Mihai
1
Calvano, Emilio
1
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Handbook of research on effective advertising strategies in the social media age
Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
276
Journal of retailing and consumer services
161
International journal of advertising : the review of marketing communications
110
International journal of internet marketing and advertising : IJIMA
99
SpringerLink / Bücher
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Springer eBook Collection
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of marketing
33
Journal of strategic marketing
33
Marketing intelligence & planning
33
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
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ECONIS (ZBW)
81
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
2
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
3
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
4
Contextual standard auctions with budgets : revenue equivalence and efficiency guarantees
Balseiro, Santiago
;
Kroer, Christian
;
Kumar, Rachitesh
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6837-6854
Persistent link: https://www.econbiz.de/10014435423
Saved in:
5
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
6
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
7
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
8
An asymptotically tight learning algorithm for mobile-promotion platforms
Feng, Zhichao
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1536-1554
Persistent link: https://www.econbiz.de/10014303887
Saved in:
9
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
10
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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