A theory of irrelevant advertising : an agency-induced targeting inefficiency
Jiwoong Shin, Woochoel Shin
| Year of publication: |
2023
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|---|---|
| Authors: | Shin, Jiwoong ; Shin, Woochoel |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 8, p. 4481-4497
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| Subject: | incentives | targeting | online advertising | budget constraint | common agency | contractual obligation | irrelevant advertising | Theorie | Theory | Prinzipal-Agent-Theorie | Agency theory | Online-Marketing | Internet marketing | Werbung | Advertising | Zielgruppe | Target group | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339262