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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising"
~subject:"Mobile Anwendung"
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Advertising
Mobile Anwendung
Internet marketing
66
Online-Marketing
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Handbook of research on effective advertising strategies in the social media age
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
47
International journal of internet marketing and advertising : IJIMA
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing communications
41
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of retailing and consumer services
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of promotion management : JPM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Journal of marketing
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of internet commerce
11
Journal of marketing research
11
Information systems research : ISR
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
CESifo working papers
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Technological forecasting & social change : an international journal
8
Cogent business & management
7
Discussion papers / CEPR
7
International journal of electronic commerce : IJEC
7
Journal of marketing management : MM
7
NBER working paper series
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
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ECONIS (ZBW)
18
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
4
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
5
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
6
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
7
Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
Saved in:
8
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
9
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
10
Effective, privacy-first display advertising : ambient intelligence for online ambient environments
Orlandic, Ratko
- In:
Handbook of research on effective advertising …
,
(pp. 223-247)
.
2015
Persistent link: https://www.econbiz.de/10011283747
Saved in:
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