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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"Working papers / Innocenzo Gasparini Institute for Economic Research"
~source:"econis"
~subject:"Advertising industry"
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Handbook of research on effective advertising strategies in the social media age
Working papers / Innocenzo Gasparini Institute for Economic Research
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
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2006 Business & Economics Society International Conference ; Vol. 1
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A.E. Res.
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Advertising, promotion, and new media
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CESifo Working Paper Series
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European research studies
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Global advertising practice in a borderless world
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Handbuch der Marktforschung
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How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of foresight and innovation policy : IJFIP
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of advertising research
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Journal of business research : JBR
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Journal of historical research in marketing
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Journal of management information systems : JMIS
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Journal of marketing and consumer behaviour in emerging markets
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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OECD digital economy papers
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Recent advances in the analysis of competition policy and regulation
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Schriften zum Mobile Commerce und zur Mobilkommunikation
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Schriften zum Wirtschaftsrecht : WR
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SpringerLink / Bücher
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The Routledge companion to advertising and promotional culture
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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The advertising handbook
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Wertschöpfung durch Medien im Wandel
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Issues in on-line advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
-
2011
Persistent link: https://www.econbiz.de/10011337910
Saved in:
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The organizational structure of advertising agencies and new directions
Altiok Gürel, Pinar
;
Firlar, Talat
;
Firlar, Nursen
- In:
Handbook of research on effective advertising …
,
(pp. 90-104)
.
2015
Persistent link: https://www.econbiz.de/10011283761
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