The organizational structure of advertising agencies and new directions
Pinar Altiok Gürel; Talat Firlar; Nursen Firlar
Year of publication: |
2015
|
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Authors: | Altiok Gürel, Pinar ; Firlar, Talat ; Firlar, Nursen |
Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 90-104
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Subject: | Werbewirtschaft | Advertising industry | Organisationsstruktur | Organizational structure | Online-Marketing | Internet marketing |
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