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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~language:"eng"
~source:"econis"
~subject:"Advertising industry"
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Advertising industry
Internet marketing
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Online-Marketing
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Advertising
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Werbung
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Advertising planning
6
Marketing management
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Marketingmanagement
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Werbeplanung
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Psychology of advertising
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Werbepsychologie
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Beziehungsmarketing
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Brand management
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Data protection
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Brand image
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Altiok Gürel, Pinar
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Firlar, Nursen
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Firlar, Talat
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Handbook of research on effective advertising strategies in the social media age
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
2006 Business & Economics Society International Conference ; Vol. 1
1
A.E. Res.
1
Advertising, promotion, and new media
1
CESifo Working Paper Series
1
CESifo working papers
1
European research studies
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Global advertising practice in a borderless world
1
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of foresight and innovation policy : IJFIP
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of historical research in marketing
1
Journal of management information systems : JMIS
1
Journal of marketing and consumer behaviour in emerging markets
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
OECD digital economy papers
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Recent advances in the analysis of competition policy and regulation
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
The Routledge companion to advertising and promotional culture
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
The advertising handbook
1
Working papers / Innocenzo Gasparini Institute for Economic Research
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The organizational structure of advertising agencies and new directions
Altiok Gürel, Pinar
;
Firlar, Talat
;
Firlar, Nursen
- In:
Handbook of research on effective advertising …
,
(pp. 90-104)
.
2015
Persistent link: https://www.econbiz.de/10011283761
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