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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Luxury goods"
~type_genre:"Book section"
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Luxury goods
Luxusgüter
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Beziehungsmarketing
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Brand management
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France
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International market entry
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Internationaler Markteintritt
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Internet marketing
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Leather industry
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Louis Vuitton Malletier <Paris>
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Ahujy, Vandana
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Camillo, Angelo A.
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Holt, Svetlana
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Handbook of research on effective marketing in contemporary globalism
Asia Pacific journal of marketing and logistics
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
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Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
2
To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
Saved in:
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