To Russia with love : the complexity of penetrating new markets
Svetlana Holt; Joan Marques; Angelo A. Camillo
| Year of publication: |
2014
|
|---|---|
| Authors: | Holt, Svetlana ; Marques, Joan ; Camillo, Angelo A. |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 137-145
|
| Subject: | Internationaler Markteintritt | International market entry | Luxusgüter | Luxury goods | Lederindustrie | Leather industry | USA | United States | Russland | Russia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403487