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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen"
~subject:"Internetnutzung"
~subject:"Sector development"
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Internetnutzung
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Social Web
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Ettl-Huber, Silvia
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Arango-Forero, Germán
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Blankenagel, Lina
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Bodoky, Tamas
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Bräutigam, Yvonne
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Faustino, Paulo
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Gambaro, Marco
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Ha, Louisa
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Handbook of social media management : value chain and business models in changing media markets
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
Springer Proceedings in Business and Economics
8
SpringerLink / Bücher
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Journal of consumer behaviour : an international research review
4
Springer eBook Collection
4
Psychology & marketing
3
The Routledge companion to digital consumption
3
Contemporary issues in social media marketing
2
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
European Advertising Academy
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
NBER working paper series
2
Research
2
Springer eBook Collection / Business and Management
2
The journal of personal selling & sales management : JPSSM
2
Tourism planning & development
2
Wertschöpfung durch Medien im Wandel
2
Young consumers : insight and ideas for responsible marketers
2
Administrative Sciences : open access journal
1
Advances in Consumer Psychology
1
Advances in Information and Communication Research
1
Advances in advertising research
1
Advances in developing human resources : ADHR
1
Advances in information and communication research
1
Advances in marketing, customer relationship management and E-services book series
1
American economic review
1
American journal of business : applying research to practice ; AJB
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitsberichte aus dem Fachbereich Informatik
1
BLM-Schriftenreihe
1
BiTS-Forschung
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Computer-mediated marketing strategies : social media and online brand communities
1
Contemporary economic challenges : changes and directions of development
1
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1
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
2
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
3
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
4
Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco
- In:
Handbook of social media management : value chain and …
,
(pp. 49-58)
.
2013
Persistent link: https://www.econbiz.de/10009762899
Saved in:
5
Applications for the media sector to leverage content in social networks
Spangenberg, Jochen
;
Gray, Birgit
- In:
Handbook of social media management : value chain and …
,
(pp. 533-547)
.
2013
Persistent link: https://www.econbiz.de/10009763152
Saved in:
6
What social media are doing and where they are taking us
Picard, Robert G.
- In:
Handbook of social media management : value chain and …
,
(pp. 835-841)
.
2013
Persistent link: https://www.econbiz.de/10009763825
Saved in:
7
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
8
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
9
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
10
Social media and new audiences as a new challenge for traditional and new media industries
Arango-Forero, Germán
;
Roncallo-Dow, Sergio
- In:
Handbook of social media management : value chain and …
,
(pp. 635-655)
.
2013
Persistent link: https://www.econbiz.de/10009763875
Saved in:
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