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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~person:"Cho, Moonhee"
~person:"Matteo, Stéphane"
~person:"Murschetz, Paul"
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Handbook of social media management : value chain and business models in changing media markets
Public relations in the nonprofit sector : theory and practice
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ECONIS (ZBW)
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Branding with social media at RTS
Matteo, Stéphane
;
Spolaor, Giulia
;
Dal Zotto, Cinzia
- In:
Handbook of social media management : value chain and …
,
(pp. 591-602)
.
2013
Persistent link: https://www.econbiz.de/10009763146
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2
Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
Murschetz, Paul
- In:
Handbook of social media management : value chain and …
,
(pp. 775-794)
.
2013
Persistent link: https://www.econbiz.de/10009763838
Saved in:
3
Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.
;
Cho, Moonhee
;
Yim, Mark Yi-cheon
- In:
Handbook of social media management : value chain and …
,
(pp. 737-749)
.
2013
Persistent link: https://www.econbiz.de/10009763845
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