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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Filmwirtschaft"
~subject:"Internetnutzung"
~subject:"Marketingmanagement"
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7
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Benavides, Cristóbal
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Bodoky, Tamas
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Faustino, Paulo
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Gambaro, Marco
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Ha, Louisa
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Hu, Xiao
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Mai, Li-chuan Evelyn
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Mühl-Benninghaus, Wolfgang
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Pardo, Alejandro
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Pérez-Latrel, Francisco J.
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Song, Sonya Yan
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Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
24
International journal of internet marketing and advertising : IJIMA
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Journal of the Academy of Marketing Science
9
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing management : MM
8
Journal of marketing
7
Journal of marketing communications
7
Journal of strategic marketing
7
Young consumers : insight and ideas for responsible marketers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of advertising : the review of marketing communications
6
Journal of consumer behaviour : an international research review
6
Journal of internet commerce
6
Psychology & marketing
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Digitale Kommunikation
5
Journal of advertising research
5
Journal of promotion management : innovations in planning and applied research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Asia Pacific journal of marketing and logistics
4
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Cogent business & management
4
European journal of marketing : EJM
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of technology marketing : IJTMkt
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Administrative Sciences : open access journal
3
Analyzing the strategic role of social networking in firm growth and productivity
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
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ECONIS (ZBW)
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1
Digital Hollywood : how Internet and social media are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
Saved in:
2
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
3
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
4
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
5
Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco
- In:
Handbook of social media management : value chain and …
,
(pp. 49-58)
.
2013
Persistent link: https://www.econbiz.de/10009762899
Saved in:
6
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
7
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
8
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
9
How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
Saved in:
10
Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
Saved in:
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