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isPartOf:"Handelsforschung"
~isPartOf:"European journal of operational research : EJOR"
~person:"Hou, Xiyang"
~person:"Martín Herrán, Guiomar"
~subject:"Pull price promotions"
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European journal of operational research : EJOR
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Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
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