Trade deals and/or on-package coupons
Year of publication: |
2015
|
---|---|
Authors: | Martín Herrán, Guiomar ; Sigué, Simon Pierre |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 241.2015, 2 (1.3.), p. 541-554
|
Subject: | On-pack coupons | Pull price promotions | Push price promotions | Trade deal | Handelsliberalisierung | Trade liberalization | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate |
-
Primal and dual dynamic Luenberger productivity indicators
Oude Lansink, Alfons G. J. M., (2015)
-
Cox, Carmen, (2015)
-
Jie Zhang, (2015)
- More ...
-
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar, (2010)
-
Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar, (2011)
-
Offensive versus defensive marketing : what is the optimal spending allocation?
Martín Herrán, Guiomar, (2012)
- More ...