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isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Customer value"
~type_genre:"Aufsatz in Zeitschrift"
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
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1
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
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2
Customer lifetime value determination based on RFM model
Safari, Fariba
;
Safari, Narges
;
Montazer, Gholam Ali
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 446-461
Persistent link: https://www.econbiz.de/10011571118
Saved in:
3
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
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