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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Customer service"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
Customer service
Relationship marketing
419
Consumer behaviour
181
Konsumentenverhalten
181
Brand management
114
Markenführung
114
Brand image
88
Markenimage
88
Brand
74
Markenartikel
74
Customer satisfaction
72
Kundenzufriedenheit
72
Social Web
61
Social web
61
E-commerce
48
Electronic Commerce
48
Internet marketing
39
Online-Marketing
39
Marketing management
38
Marketingmanagement
38
Customer value
37
Kundenwert
37
Dienstleistungsqualität
36
Service quality
36
Brand loyalty
33
customer relationship management
31
Lieferantenmanagement
29
Supplier relationship management
29
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26
Kundenintegration
26
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26
USA
23
United States
23
Online retailing
21
Online-Handel
21
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19
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CRM
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
8
Keramati, Abbas
8
Guzman, Francisco
6
Ranjan, Jayanthi
5
Wieseke, Jan
5
Chen, Tser-yieth
4
Fang, Eric
4
Grewal, Rajdeep
4
Bhatnagar, Vishal
3
Fetscherin, Marc
3
Fornell, Claes
3
Ganesh, K.
3
Haws, Kelly L.
3
Houston, Mark B.
3
Leone, Robert P.
3
Lilien, Gary L.
3
Madhani, Pankaj M.
3
Muhammad Anshari
3
Neslin, Scott A.
3
Petersen, J. Andrew
3
Ruyter, Ko de
3
Sangle, Purnima S.
3
Schmitz, Christian
3
Sohn, Changsoo
3
Veloutsou, Cleopatra
3
Verhoef, Peter C.
3
Abu-Shanab, Emad
2
Ahearne, Michael
2
Al-nassar, Bilal Ali Yaseen
2
Alavi, Sascha
2
Albadvi, Amir
2
Alhawari, Samer
2
Awasthi, Preety
2
Belz, Christian
2
Bleier, Alexander
2
Bornemann, Torsten
2
Broyles, S. Allen
2
Dant, Rajiv P.
2
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Harvard-Business-Manager : das Wissen der Besten
International journal of electronic customer relationship management : IJECRM
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
419
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419
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
8
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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