//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing"
~isPartOf:"Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung"
~language:"deu"
~subject:"Risk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Risk
Celebrity endorsement
5
Celebrity-Werbung
5
Marketing management
2
Marketingmanagement
2
Sportartikelbranche
2
Sporting goods industry
2
Artists
1
Asymmetric information
1
Asymmetrische Information
1
Austria
1
Brand
1
Brand management
1
Consumer behaviour
1
Definition
1
Film industry
1
Filmwirtschaft
1
Konsumentenverhalten
1
Künstler
1
Markenartikel
1
Markenführung
1
Product quality
1
Produktqualität
1
Risiko
1
Sportbekleidung
1
Sportmarketing
1
Sports marketing
1
Sportswear
1
Theorie
1
Theory
1
USA
1
United States
1
Österreich
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
German
Author
All
Schaaf, Daniela
1
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Testimonial- und Celebrity-Werbung im Sport
Schaaf, Daniela
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 323-352)
.
2013
Persistent link: https://www.econbiz.de/10009705013
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->