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isPartOf:"Indian journal of economics & business : IJEB"
type_genre:"Case study"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Strategic marketing cases in emerging markets"
~isPartOf:"The Asian economic review : journal of the Indian Institute of Economics"
~isPartOf:"The practice of outsourcing : from information systems to BPO and offshoring"
~language:"eng"
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Indian journal of economics & business : IJEB
Cases on branding strategies and product development : successes and pitfalls
Strategic marketing cases in emerging markets
The Asian economic review : journal of the Indian Institute of Economics
The practice of outsourcing : from information systems to BPO and offshoring
Case studies on MNCs in India
16
MNCs in India : issues and challenges
14
Tata's business and growth strategy
12
Journal of advances in management research : JAMR
9
Harvard business review : HBR
8
Indian case studies in business management
8
Global business review
6
International journal of business excellence
6
International journal of logistics systems and management
6
The TQM journal : the international review of organizational improvement
6
Cases on supply chain and distribution management : issues and principles
5
Finance India : the quarterly journal of Indian Institute of Finance
5
International journal of technology marketing : IJTMkt
5
India studies in business and economics
4
Management decision : MD
4
Services marketing cases in emerging markets : an asian perspective
4
The Icfai University Press on corporate turnarounds : Indian and global experiences
4
The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
Working paper / Institute for Social and Economic Change
4
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
3
Case studies on India inc. : the competitiveness
3
Corporate governance & corporate social responsibility in India : issues and perspectives
3
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
3
Global business and organizational excellence : a review of research & best practices
3
Human resource development international : enhancing performance, learning and integrity
3
Human resources management in India : issues and initiatives
3
International journal of automotive technology and management : IJATM
3
International journal of globalisation and small business : IJGSB
3
International journal of production research
3
International journal of services and operations management
3
Premier reference source
3
R & D management
3
Social and economic change monographs
3
The international journal of human resource management
3
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ECONIS (ZBW)
22
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1
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
2
ABC limited
Sinha, Anshuman
;
Das, Smita
;
Naidu, Sumanth
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 27-45)
.
2017
Persistent link: https://www.econbiz.de/10011667536
Saved in:
3
To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar
;
Pathak, Arijit
- In:
Strategic marketing cases in emerging markets
,
(pp. 61-78)
.
2017
Persistent link: https://www.econbiz.de/10011667538
Saved in:
4
Funmax 4D Animation Theatre
Malik, Rashmi
;
Shah, Kalpit
;
Yerrabolu, Brahmeswarar
; …
- In:
Strategic marketing cases in emerging markets
,
(pp. 79-97)
.
2017
Persistent link: https://www.econbiz.de/10011667539
Saved in:
5
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
6
Irrway - a green personal mobility solution
Chandrashekar, M. S.
;
Sharma, Gaurav
;
Rangadhol, Basant P.
- In:
Strategic marketing cases in emerging markets
,
(pp. 129-145)
.
2017
Persistent link: https://www.econbiz.de/10011667557
Saved in:
7
Citrus ventures - distressed asset specialist
Shastry, Harsha C.
;
Lakshmipathi, B. T.
;
Manohar
;
Rau, …
- In:
Strategic marketing cases in emerging markets
,
(pp. 147-162)
.
2017
Persistent link: https://www.econbiz.de/10011667588
Saved in:
8
Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
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9
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
10
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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