A case study on pitfalls in branding of Boroline
R. Padma; Pawan Sharma
| Year of publication: |
2015
|
|---|---|
| Authors: | Padma, R. ; Sharma, Pawan Kumar |
| Published in: |
Cases on branding strategies and product development : successes and pitfalls. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7393-9. - 2015, p. 239-253
|
| Subject: | Konsumgüter | Consumer goods | Kosmetik | Cosmetics | Markenartikel | Brand | Markenführung | Brand management | Konsumgütermarketing | Consumer goods marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504638