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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Abfallvermeidung"
~subject:"Marketing management"
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Abfallvermeidung
Marketing management
Market segmentation
16
Marktsegmentierung
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Consumer behaviour
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Marketingmanagement
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Category management
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Chinese wine market
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McCarthy, Breda
2
Boejgaard, John
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Bruwer, Johan
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Chen, Tingzhen
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Ellegaard, Chris
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Guo, Shu
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Herbst, Frikkie
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Liu, Hong Bo
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Liu, Hongbo
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Liu, Weiyan
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Industrial marketing management : the international journal for industrial and high-tech firms
Asia Pacific journal of marketing and logistics
Journal of strategic marketing
7
Journal of retailing and consumer services
6
Marketing intelligence & planning
5
Journal of marketing analytics : JMA
4
International journal of contemporary hospitality management
3
Journal of food products marketing
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Business horizons
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Handbook of research on ethnic and intra-cultural marketing
2
International journal of production economics
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
Technology audit and production reserves
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The marketing book
2
Tourism management : research, policies, practice
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Agricultural and resource economics review : ARER
1
Amfiteatru economic : an economic and business research periodical
1
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
1
Asian journal of management cases
1
Australasian marketing journal
1
Beck professionell
1
Big data analytics in operations and supply chain management
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Business education & accreditation : BEA
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China's reality and global vision : management research and development in China
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ECONIS (ZBW)
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1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
Sustainable lifestyles, eating out habits and the green gap : a study of food waste segments
Liu, Hongbo
;
McCarthy, Breda
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 920-943
Persistent link: https://www.econbiz.de/10014285920
Saved in:
3
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
4
Market segmentation and pricing strategies based on product platform
Su, Qin
;
Liu, Weiyan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011613346
Saved in:
5
The Chinese wine market : a market segmentation study
Liu, Hong Bo
;
McCarthy, Breda
;
Chen, Tingzhen
;
Guo, Shu
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 450-471
Persistent link: https://www.econbiz.de/10010384985
Saved in:
6
Unfolding implementation in industrial market segmentation
Boejgaard, John
;
Ellegaard, Chris
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
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