Unfolding implementation in industrial market segmentation
Year of publication: |
2010
|
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Authors: | Boejgaard, John ; Ellegaard, Chris |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1291-1299
|
Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics |
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