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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Mobile marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mobile Business"
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Mobile marketing
Mobile Business
56
Mobile business
56
Consumer behaviour
29
Konsumentenverhalten
29
Mobile communications
28
Mobilkommunikation
28
Mobile Anwendung
26
Mobile application
26
Innovation adoption
14
Innovationsakzeptanz
14
Mobile phone
11
Mobiltelefon
11
E-commerce
9
Electronic Commerce
9
Online retailing
9
Online-Handel
9
Internet marketing
8
Online-Marketing
8
Mobile Marketing
7
Data protection
4
Datenschutz
4
Distribution channel
4
Einzelhandel
4
Experiment
4
Innovation diffusion
4
Innovationsdiffusion
4
Mobile apps
4
Personalization
4
Retail trade
4
USA
4
United States
4
Vertriebsweg
4
electronic commerce
4
mobile apps
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
China
3
Data security
3
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Aufsatz in Zeitschrift
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7
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English
7
Author
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Ghose, Anindya
2
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Bruggen, Gerrit H. van
1
Dinsmore, John
1
Fang, Zheng
1
Gao, Tao
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Gu, Bin
1
Jebarajakirthy, Charles
1
Konus, Umut
1
Kwon, Hyeokkoo Eric
1
Lee, Dongwon
1
Luo, Xueming
1
Maseeh, Haroon Iqbal
1
Molitor, Dominik
1
O, Won seog
1
Pagani, Margherita
1
Pentecost, Robin
1
Reichhart, Philipp Konstantin
1
Rohm, Andrew J.
1
Spann, Martin
1
Sultan, Fareena
1
Swani, Kunal
1
Weaven, Scott
1
Xu, Yunjie
1
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Information systems and e-business management : ISeB
Information systems research : ISR
Journal of business research : JBR
Journal of management information systems : JMIS
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of retailing and consumer services
3
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Acta Universitatis Danubius / Oeconomica
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic commerce : IJEC
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: retailing & consumer services
1
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ECONIS (ZBW)
7
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1
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
5
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
6
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
7
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
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