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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"Information systems research : ISR"
~person:"Chen, Yuan"
~person:"Park, Sungho"
~subject:"Mobilkommunikation"
~type_genre:"Aufsatz in Zeitschrift"
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Mobilkommunikation
Consumer behaviour
2
Konsumentenverhalten
2
Mobile Business
2
Mobile business
2
Mobile communications
2
Beziehungsmarketing
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Germany
1
Innovation adoption
1
Innovationsakzeptanz
1
Kundenbindungsprogramm
1
Loyalty program
1
Media usage
1
Mediennutzung
1
Mixed reccomendation
1
Mobile
1
Mobile Anwendung
1
Mobile application
1
Online retailing
1
Online-Handel
1
Personalisierung
1
Personalization
1
Relationship marketing
1
deal-susceptible behaviors
1
difference-in-differences
1
econometrics
1
loyalty programs
1
mere exposure
1
mobile apps
1
mobile channel
1
mobile customer relationship management (mCRM)
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propensity score matching
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spillover effects
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technology adoption
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Chen, Yuan
Park, Sungho
Han, Sang Pil
2
Kwon, Hyeokkoo Eric
2
Lee, Dongwon
2
Oh, Wonseok
2
Ahn, Jae-Hyeon
1
Andronoudi, Anna
1
Bang, Youngsok
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Chen, Yubo
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Dewan, Sanjeev
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Fang, Zheng
1
Georgiadis, Christos K.
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Kim, Donghui
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Li, Zhigang
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Liang, Chen
1
Liang, Yitian
1
Liu, Yong
1
Luo, Xueming
1
Mao, Shengjun
1
O, Won seog
1
Oh, Jungsuk
1
Park, Sangwook
1
Park, Sung-Hyuk
1
Park, Yongjin
1
Raghu, T. S.
1
Shi, Zhan
1
Shin, Nina
1
So, Hyunji
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Son, Yoonseock
1
Song, Sining
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Stiakakis, Emmanouil
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Information systems and e-business management : ISeB
Information systems research : ISR
Management information systems : mis quarterly
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ECONIS (ZBW)
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Research on personalized recommendation algorithm based on user preference in mobile e-commerce
Chen, Yuan
- In:
Information systems and e-business management : ISeB
18
(
2020
)
4
,
pp. 837-850
Persistent link: https://www.econbiz.de/10012416505
Saved in:
2
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
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