When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Year of publication: |
2020
|
---|---|
Authors: | Son, Yoonseock ; Oh, Wonseok ; Han, Sang Pil ; Park, Sungho |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 835-847
|
Subject: | mobile apps | mobile customer relationship management (mCRM) | loyalty programs | mobile channel | deal-susceptible behaviors | difference-in-differences | econometrics | spillover effects | propensity score matching | mere exposure | technology adoption | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Kundenbindungsprogramm | Loyalty program | Deutschland | Germany |
-
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian, (2021)
-
Factors affecting mobile coupon acceptance through smartphone app
Ahmed, K. A. Asraar, (2024)
-
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid, (2022)
- More ...
-
When Loyalty Goes Mobile : Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition
Son, Yoonseock, (2020)
-
Mobile App Analytics : A Multiple Discrete-Continuous Choice Framework
Han, Sang Pil, (2015)
-
Mobile app analytics : a multiple discrete-continuous choice framework
Han, Sang Pil, (2016)
- More ...