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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"Customer satisfaction"
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Advertising
Customer satisfaction
Mobile Business
49
Mobile business
49
Consumer behaviour
32
Konsumentenverhalten
32
Mobile communications
18
Mobilkommunikation
18
Innovation adoption
17
Innovationsakzeptanz
17
Mobile Anwendung
12
Mobile application
12
Mobile phone
8
Mobiltelefon
8
E-commerce
7
Electronic Commerce
7
Electronic Banking
6
Electronic banking
6
Internet marketing
6
Online retailing
6
Online-Handel
6
Online-Marketing
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Social Web
6
Social web
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Electronic money
5
Elektronisches Geld
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Kundenzufriedenheit
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India
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Indien
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Innovation diffusion
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Innovationsdiffusion
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Mobile Marketing
4
Mobile marketing
4
Confidence
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Data protection
3
Data security
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Chi, Ting
1
Garcia, Manuel B.
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Kim, Yongjin
1
Koo, Chulmo
1
Oh, Lih-bin
1
Ponce, Soledad
1
Santos, Manuel Alonso dos
1
Singh, Kamini
1
Song, Jaeki
1
Soto-Fuentes, Y.
1
Ugalde, Cecilia
1
Valderrama-Palma, V.A.
1
Wang, KanLiang
1
Wang, Ting
1
Yuan, Yufei
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
5
International journal of bank marketing
3
International journal of business information systems : IJBIS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Asia Pacific journal of marketing and logistics
2
Economies : open access journal
2
Electronic markets : the international journal on networked business
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
Technology analysis & strategic management
2
The service industries journal
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business and Economic Research : BER
1
Electronic commerce research and applications
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems management
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of economic perspectives : IJEP
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
3
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
4
Determinants of mobile banking users' loyalty
Santos, Manuel Alonso dos
;
Soto-Fuentes, Y.
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 615-633
Persistent link: https://www.econbiz.de/10012258072
Saved in:
5
Mobile commerce website success : antecedents of consumer satisfaction and purchase intention
Chi, Ting
- In:
Journal of internet commerce
17
(
2018
)
3
,
pp. 189-215
Persistent link: https://www.econbiz.de/10011987455
Saved in:
6
User adoption and purchasing intention after free trial : an empirical study of mobile newspapers
Wang, Ting
;
Oh, Lih-bin
;
Wang, KanLiang
;
Yuan, Yufei
- In:
Information systems and e-business management : ISeB
11
(
2013
)
2
,
pp. 189-210
Persistent link: https://www.econbiz.de/10009742917
Saved in:
7
Effect of card and internet banking on users
Singh, Kamini
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10009545449
Saved in:
8
Investigating antecedents of behavioral intentions in mobile commerce
Song, Jaeki
;
Koo, Chulmo
;
Kim, Yongjin
- In:
Journal of internet commerce
6
(
2007
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10003492431
Saved in:
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