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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : MM"
~person:"Al-Hawari, Mohd Ahmad"
~person:"Harrigan, Paul"
~subject:"Beziehungsmarketing"
~subject:"Brand"
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Internet marketing
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Online-Marketing
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Air transport
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Consumer behaviour
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E-commerce
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Ireland
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Al-Hawari, Mohd Ahmad
Harrigan, Paul
Dessart, Laurence
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Dölling, Steffen
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Asia Pacific journal of marketing and logistics
Journal of marketing management : MM
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Do offline factors trigger customers' appetite for online continual usage? : a study of online reservation in the airline industry
Al-Hawari, Mohd Ahmad
;
Mouakket, Samar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 640-657
Persistent link: https://www.econbiz.de/10009659848
Saved in:
2
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
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