Do offline factors trigger customers' appetite for online continual usage? : a study of online reservation in the airline industry
Year of publication: |
2012
|
---|---|
Authors: | Al-Hawari, Mohd Ahmad ; Mouakket, Samar |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 4, p. 640-657
|
Subject: | Fluggesellschaft | Airline | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Luftverkehr | Air transport | Kundenzufriedenheit | Customer satisfaction |
-
Online drivers of consumer purchase of website airline tickets
Escobar-Rodríguez, Tomás, (2013)
-
Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L., (2006)
-
Khan, Humera, (2017)
- More ...
-
Mouakket, Samar, (2012)
-
Examining the antecedents of e-loyalty intention in an online reservation environment
Mouakket, Samar, (2012)
-
Al-Hawari, Mohd Ahmad, (2021)
- More ...