//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Business horizons"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing management : MM"
~person:"Bruning, Patrick F."
~person:"Haenlein, Michael"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Viral marketing
3
Virales Marketing
3
Beziehungsmarketing
1
Big data
1
Brand image
1
Brand management
1
Brand social media
1
Consumer behaviour
1
Cross cultural marketing
1
Customer relationship management
1
Electronic word-of-mouth
1
Global marketing strategy
1
Hedonic and utilitarian value
1
Hedonic price index
1
Hedonischer Preisindex
1
Influencer
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketing
1
Online opinion leaders
1
Relationship marketing
1
Social influence
1
Social media
1
Social media marketing
1
Social media strategy
1
USA
1
United States
1
Utilitarianism
1
Utilitarismus
1
Word of mouth
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bruning, Patrick F.
Haenlein, Michael
Assimakopoulos, Costas
4
Dessart, Laurence
3
Mangold, W. Glynn
3
Pentina, Iryna
3
Rita, Paulo
3
Sashittal, Hemant Chaitanya
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Albrecht, Carmen-Maria
2
Antoniadis, Ioannis
2
Bauer, Hans H.
2
Bizzi, Lorenzo
2
Boutsouki, Christina
2
Calder, Bobby J.
2
Campbell, Colin L.
2
Duh, Helen Inseng
2
Dölling, Steffen
2
Erkan, Ismail
2
Fortin, David R.
2
Gerstmeier, Eva
2
Greve, Goetz
2
Ha, Louisa
2
Haber, Tobias E.
2
Hair, Neil Frederick
2
Heitmann, Mark
2
Hennigs, Nadine
2
Herrmann, Andreas
2
Jiang, Pingjun
2
Kaplan, Andreas M.
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Laband, Tom
2
Langner, Sascha
2
Lin, Hsin-Chen
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Malthouse, Edward C.
2
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Business horizons
International journal of internet marketing and advertising : IJIMA
Journal of marketing management : MM
California management review
1
European management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
2
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
3
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
4
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->