The Britney Spears universe : social media and viral marketing at its best
Year of publication: |
2012
|
---|---|
Authors: | Kaplan, Andreas M. ; Haenlein, Michael |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 55.2012, 1, p. 27-31
|
Subject: | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing |
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