//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Social network"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Bibliometrics
Social network
Internet marketing
116
Online-Marketing
116
Social Web
75
Social web
75
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
31
Markenführung
31
Relationship marketing
24
Social media
22
Viral marketing
17
Virales Marketing
17
Brand image
14
Markenimage
14
Marketing management
13
Marketingmanagement
13
social media
12
Soziales Netzwerk
11
Advertising
10
E-commerce
10
Electronic Commerce
10
Customer integration
9
Facebook
9
Kundenintegration
9
Online retailing
9
Online-Handel
9
Werbung
9
Advertising effects
8
Werbewirkung
8
Brand
7
Mobile Marketing
6
Mobile marketing
6
Search engine
6
Social media marketing
6
Suchmaschine
6
Branding
5
Digital marketing
5
Markenartikel
5
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
33
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Conference paper
6
Konferenzbeitrag
6
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
33
German
2
Author
All
Dessart, Laurence
2
Dölling, Steffen
2
Möhlenbruch, Dirk
2
Bizzi, Lorenzo
1
Bogers, Marcel L. A. M.
1
Breazeale, Michael
1
Breitsohl, Jan Christian
1
Brito, Eliane P. Z.
1
Cabiddu, Francesca
1
Calder, Bobby J.
1
Chapple, Larelle
1
Chen, Houn-Gee
1
Chen, Junsong
1
Couto, João Pedro Almeida
1
Dass, Mayukh
1
Dias Faria, Sandra
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Garrod, Brian
1
Gironda, John T.
1
Golf-Papez, Maja
1
Gonçalves, Helena Martins
1
Haenlein, Michael
1
Hamill, James
1
Harrigan, Paul
1
Ibbotson, Patrick
1
Karahanna, Elena
1
Kelly, Louise
1
Kerr, Gayle
1
Killian, Ginger
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Kumar, Shivina
1
Labban, Alice
1
Lahuerta Otero, Eva
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Business horizons
Journal of marketing management : MM
Journal of business research : JBR
86
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of electronic marketing and retailing : IJEMR
27
The journal of product & brand management
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of internet commerce
22
Journal of promotion management : innovations in planning and applied research
20
Journal of strategic marketing
20
Marketing intelligence & planning
19
Journal of marketing communications
17
Technological forecasting & social change : an international journal
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of brand management : an international journal
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of hospitality management
15
International journal of business information systems : IJBIS
14
International journal of technology marketing : IJTMkt
14
Journal of the Academy of Marketing Science
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Tourism management : research, policies, practice
13
Journal of electronic commerce research : JECR
11
Journal of marketing
11
SpringerLink / Bücher
11
The service industries journal
11
Electronic markets : the international journal on networked business
10
International journal of advertising : the review of marketing communications
10
Journal of hospitality marketing & management
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
European journal of marketing : EJM
9
Information systems research : ISR
9
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
2
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
3
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
4
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
5
Social media analytics for enterprises : typology, methods, and processes
Lee, In
- In:
Business horizons
61
(
2018
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
Saved in:
6
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
7
The use of social media to detect corporate fraud : a case study approach
Xiong, Feng
;
Chapple, Larelle
;
Yin, Haiying
- In:
Business horizons
61
(
2018
)
4
,
pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
Saved in:
8
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->