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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing management : MM"
~person:"Fan, Weiguo"
~subject:"Online-Marketing"
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Online-Marketing
Internet marketing
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Consumer behaviour
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Online retailing
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Online review systems
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Fan, Weiguo
Dessart, Laurence
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Dou, Wenyu
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Dölling, Steffen
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Zhang, Liyi
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Electronic commerce research
Journal of marketing management : MM
Journal of management information systems : JMIS
2
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Management decision
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
2
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
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