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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
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Advertising effects
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Internet marketing
123
Online-Marketing
123
Social Web
59
Social web
59
Consumer behaviour
58
Konsumentenverhalten
58
Viral marketing
30
Virales Marketing
30
Online retailing
25
Online-Handel
25
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21
Electronic Commerce
21
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20
Markenführung
20
Relationship marketing
18
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Electronic commerce research
Journal of marketing management : MM
Journal of business research : JBR
121
International journal of internet marketing and advertising : IJIMA
86
Journal of retailing and consumer services
80
International journal of advertising : the review of marketing communications
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of marketing communications
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of advertising research
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the quarterly review of marketing communications
39
International journal of electronic marketing and retailing : IJEMR
33
The journal of product & brand management
33
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of internet commerce
27
Marketing intelligence & planning
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of promotion management : JPM
25
Information systems research : ISR
23
International journal of electronic commerce : IJEC
23
Journal of marketing research : JMR
23
Journal of the Academy of Marketing Science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Technological forecasting & social change : an international journal
22
Psychology & marketing
21
The journal of brand management : an international journal
20
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
SpringerLink / Bücher
18
Business horizons
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of technology marketing : IJTMkt
17
Journal of electronic commerce research : JECR
17
International journal of business information systems : IJBIS
16
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1
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
2
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
5
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
8
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
9
The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
Saved in:
10
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
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